Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.
Категория: зарубежная образовательная литература
ISBN: 9780470105467
Правообладатель: John Wiley & Sons Limited
Легальная стоимость: 4140.67 руб.
Ограничение по возрасту: 0+
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