Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
Категория: бухучет / налогообложение / аудит
ISBN: 9780471663836
Правообладатель: John Wiley & Sons Limited
Легальная стоимость: 8227.32 руб.
Ограничение по возрасту: 0+
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