Data Mining Techniques in CRM. Inside Customer Segmentation

Tsiptsis Konstantinos K.

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Категория: ужасы

ISBN: 9780470685822

Правообладатель: John Wiley & Sons Limited

Легальная стоимость: 11358.82 руб.

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