Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.
Категория: зарубежная деловая литература
ISBN: 9780470088821
Правообладатель: John Wiley & Sons Limited
Легальная стоимость: 4694.94 руб.
Ограничение по возрасту: 0+
Комментарии ():