IdeaWise. How to Transform Your Ideas into Tomorrow's Innovations

Fraser Seitel

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? . . . and much more.

Категория: зарубежная деловая литература

ISBN: 9780471218517

Правообладатель: John Wiley & Sons Limited

Легальная стоимость: 5858.25 руб.

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