This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase «total design» engages consumers on all levels.
Категория: зарубежная деловая литература
ISBN: 9780470856437
Правообладатель: John Wiley & Sons Limited
Легальная стоимость: 3295.40 руб.
Ограничение по возрасту: 0+
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