This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
Категория: зарубежная деловая литература
ISBN: 9780470856543
Правообладатель: John Wiley & Sons Limited
Легальная стоимость: 6560.86 руб.
Ограничение по возрасту: 0+
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