Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
Категория: зарубежная деловая литература
ISBN: 9780470858004
Правообладатель: John Wiley & Sons Limited
Легальная стоимость: 7654.34 руб.
Ограничение по возрасту: 0+
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