Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.
Категория: зарубежная деловая литература
ISBN: 9781119510543
Правообладатель: John Wiley & Sons Limited
Легальная стоимость: 11217.57 руб.
Ограничение по возрасту: 0+
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