This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches.
Категория: зарубежная деловая литература
ISBN: 9781405142502
Правообладатель: John Wiley & Sons Limited
Легальная стоимость: 13102.17 руб.
Ограничение по возрасту: 0+
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