The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.
Категория: зарубежная деловая литература
ISBN: 9781119961185
Правообладатель: John Wiley & Sons Limited
Легальная стоимость: 5459.24 руб.
Ограничение по возрасту: 0+
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